Locks of Love proudly displays the Better Business Bureau Wise Giving Alliance seal. The presence of the BBB seal carries great meaning. For donors, the appearance of the seal is a clear and concise sign that the charity meets the Alliance’s Standards for Charity Accountability.
Before national charities can even apply to use the seal, they must undergo evaluation by the BBB Wise Giving Alliance, the nation’s most experienced charity evaluator. And the evaluation process is anything but superficial. It involves rigorous scrutiny of a charity’s governance, effectiveness, finances and solicitations and informational materials. The standards go beyond what government regulators require.
Only organizations that come through an Alliance review with a “meets standards” conclusion are eligible to participate in the seal program. “National charities that display the BBB Wise Giving Alliance seal can do so with pride,” says Art Taylor, President and CEO of the Alliance. “Not only are they attesting to their organizations’ adherence to sound standards, they are helping to increase donor confidence and strengthen public trust in giving.”